Activation of Beauty Industry

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The stepping stone of the Seoul beauty industry! Seoul Beauty Industry Leading Global Trend!

Establish a strategy to foster the beauty industry and a global spread plan DDP will create the Seoul Beauty and Fashion Lounge "B the B" to revitalize the Seoul beauty and fashion industry.

    • Corporate Support

      Seoul Beauty Fashion Lounge

      Introducing B the B
      • B the B 소개 사진1
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      Seoul Beauty Fashion Lounge ‘B the B’ presents a new perspective on ‘Beauty’ beyond the beauty, from fashion, design, culture, to your inner beauty and attitude, and shows ‘Unique Beauty in Seoul’ to the world. We added biophilia concept to the space so that we can think deeply about the beauty, and enjoy an oasis-like rest with B the B’s own beauty in the stark, dry city. And discover your own beauty through the new experience ‘B the B’ offers.

      Be the Beautiful in ‘B the B’.

    • Corporate Support

      Seoul Beauty Fashion Lounge, Beauty beyond the beauty

      B the B
      • B the B 약도사진

      directions
      Address: Dongdaemun Design Plaza DDP Market, 281, Eulji-ro, Jung-gu, Seoul
      <Subway> - Exit 1 of Dongdaemun History and Culture Park Station (Line 2, 4, and 5)
      It is close to Eoulim Square, DDP Market, Design Lab B2 entrance, and Museum B2 entrance
      - Exit 2 of Dongdaemun History and Culture Park Station (Line 2, 4, and 5)
      It is close to the entrance to Dongdaemun History & Culture Park (gallery door, underground parking lot) on the first floor of the design lab