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CES 2025
SEOUL PAVILIONSeoul’s future-oriented technological achievements and advanced lifestyles
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2024 SEOULCon
The Global Influencer Expo
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Dec. 28, 2024 (Sat) ~ Jan. 1, 2025 (Wed)
@ DDP and Jangchungdan-ro area -
Seoul Startup Hub
The best accelerator in the public sector
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Seoul Awards
Seoul's excellent products selected by SBA
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Digital Media City
The primary cluster for digital media in Korea.
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SETEC
Korea's excellent trade exhibition & convention
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SeSAC
Seoul's leading IT and software education brand
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B the B
Be the Beautiful in ‘B the B’
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Seoul Beauty Fashion Lounge -
SPP
A Business-Matching Platform optimized for the Content Industry.
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We are SBA(Seoul Business Agency)
Funded and invested in by the Seoul Metropolitan Government,
SBA is dedicated to vitalizing Seoul's economy.
Our mission focuses on promoting startups, driving corporate growth, and fostering key industries.
Through the efficient implementation of Seoul's economic revitalization policies,
we provide comprehensive and systematic support for SMEs, ensuring sustainable economic development.
SBA Introduction
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CES 2025 Seoul Pavilion
At CES 2025, the Seoul Pavilion will showcase Seoul’s future-oriented techno-logical achievements and advanced lifestyles.
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B the B
K-Beauty Innovation HubLocated within DDP, "B the B" is a premier K-Beauty landmark, merging Seoul's beauty innovation with cutting-edge technology. This hub offers a unique space for experiencing Seoul’s beauty products and technologies.
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Invest Seoul
Connecting Global Investors to SeoulInvest Seoul boosts Foreign Direct Investment (FDI) by offering comprehen-sive support and strategic partnerships.
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Trade-ON
B2B export platformTrade-ON is an online B2B export platform that drives export growth for Seoul companies. It offers continuous support through buyer verification, B2B matching, and export advisory consultations.
Key Business of SBA
Startup
As the "Best Accelerator in the World," we are committed to fostering global startups, driving investment, and transforming Seoul's startup ecosystem through comprehensive support and strategic partnerships
Marketing
We support the increase in corporate sales [exports] through the operation of a Global Marketing Center, support for superior product brands, and assistance in expanding domestic and international distribution channels
Business
SBA drives the advancement of innovative technologies and supports the growth of Seoul-based companies through comprehensive programs and industry collaborations. We focus on enhancing the competitiveness of key industries and fostering global market expansion for SMEs.
Beauty & Fashion
We are dedicated to transforming Seoul into a global leader in fashion and beauty by harnessing the potential of Dongdaemun Design Plaza (DDP). We blend tradition with cutting-edge technology, fostering a vibrant ecosystem where innovation and creativity thrive.
Contents
We foster the content industry through support for the creation, technology, and marketing of content such as webtoons, games, and animation.
Tech-edu
For young people in Seoul, we foster practical innovative talents who lead digital transformation by operating education necessary for SW development and digital transformation for young people in Seoul.